Source: Medium, Sep 2016
#1. Name a Big, Relevant Change in the World
Note the subtle but important difference from what most pitch advice tells you, which is to start with “the problem.” When you assert that your prospects have a problem, you put them on the defensive. They may be unaware of the problem, or uncomfortable admitting they suffer from it.
But when you highlight a shift in the world, you get prospects to open up about how that shift affects them, how it scares them, and where they see opportunities. Most importantly, you grab their attention.
#2. Show There’ll Be Winners and Losers
To combat loss aversion, you must demonstrate how the change you cited above will create big winners and big losers. In other words, you have to show both of the following:
- That adapting to the change you cited will likely result in a highly positive future for the prospect; and
- That not doing so will likely result in an unacceptably negative future for the prospect
#3. Tease the Promised Land
first present a “teaser” vision of the happily-ever-after that your product/service will help the prospect achieve—what I call the Promised Land.
Your Promised Land should be both desirable (obviously) and difficult for the prospect to achieve without outside help. Otherwise, why does your company exist?
Note that the Promised Land is a new future state, not your product or service.
the Promised Land is not having your technology, but what life is like thanks to having your technology.
#4. Introduce Features as “Magic Gifts” for Overcoming Obstacles to the Promised Land
#5. Present Evidence that You Can Make the Story Come True
Source: HowMuch, Jul 2018
Source: Bloomberg, Jul 2018
Facebook Inc. co-founder Mark Zuckerberg has overtaken Warren Buffett as the world’s third-richest person, further solidifying technology as the most robust creator of wealth.
Zuckerberg, who trails only Amazon.com Inc. founder Jeff Bezos and Microsoft Corp. co-founder Bill Gates, eclipsed Buffett Friday as Facebook shares climbed 2.4 percent, according to the Bloomberg Billionaires Index.
Source: ZeroHedge, Jul 2018
Academics at Northeastern University have just proven that your phone is recording your screen – as in taking video – and uploading it to third parties.
For the last year, Elleen Pan, Jingjing Ren, Martina Lindorfer, Christo Wilson, and David Choffnes ran an experiment involving more than 17,000 of the most popular Android apps using ten different phones. Their findings were alarming, to say the least.
the researchers started to see that screenshots and video recordings of what people were doing in apps were being sent to third-party domains. For example, when one of the phones used an app from GoPuff, a delivery start-up for people who have sudden cravings for junk food, the interaction with the app was recorded and sent to a domain affiliated with Appsee, a mobile analytics company. The video included a screen where you could enter personal information – in this case, their zip code.
The fact that these apps can record your screen without you knowing and use this data is chilling. It illustrates how easy it would be for a malicious actor to be able to look at your private messages, personal information, passwords, photos, and videos. None of this is stopped by your phone’s security either as it is a function built into the apps and you don’t have an option to disallow it.
Source: Seventeen, Jun 2018
The average American woman in this study was found to wear a D-cup (according to the American size system), whereas several countries in Africa and Asia had an average of an A-cup or smaller.
Researchers found that white American women have larger breasts than white women born in other countries in part due to the fact that American women’s breasts tend to be rounder in shape. The rounder a breast is, the more volume it’s likely to fill.
Source: Founder Institute, date indeterminate
- The defined offering (WHAT) needs to be short, simple and capable of being understood by everyone, like “a website”, “a mobile application”, “hardware” or “desktop software.”
- The defined audience (WHO) is the initial group of people that you will market your offering to. In the case of consumer applications, it is usually a demographic, such as “women age 25 to 35 years old.” In the case of business applications, it is usually a job function at a type of corporation, such as “system administrators at medium sized technology businesses.”
- Now that you have an offering helping an audience, you need to solve a problem (WHY). The problem needs to be something that everyone understands, such as “reduce the time collecting bill payments” or “engage in an immersive entertainment experience.”
- The final component, the secret sauce (HOW), adds your unique approach to solving the problem and demonstrates a mastery of the market. Some examples are “by sending automated email alerts based on analysis of highest response times” or “with virtual worlds constructed in reaction to the movements of the players.”
Source: Medium, Jul 2018
women prefer 20–30 minutes of foreplay, followed by a PIV (penis to vagina) chaser. “The actual PIV bit?” one woman said. “Between 2–10 minutes.”
Most women agreed that foreplay takes precedence over actual sex. Nobody wants to be “pounded indefinitely,” even if it is their birthday.
Related Resource: ChivMen, Apr 2018