Excerpts from various readings:
… all of life is improvisational! Any time we deviate from a fixed plan, and we take an unexpected turn, we are improvising. And that, I believe, is the essence of the creative process: It’s never a straight path from idea to solution. Creativity is all about engaging in a process that moves you forward, even when you don’t know where you’re going. There are sudden new developments, unexpected failures that sometimes result in new thoughts that then lead down a different path. That’s why I titled the book “Zig Zag: The surprising path to greater creativity.” The “surprise” is that the path is really not very “path-like” at all. It’s more like wandering, almost as if you’re lost. But you have to trust that the process will eventually lead to a creative outcome.
Mike (and his research) taught me the importance of intrinsic motivation in creativity, and also the central role of “problem finding”—it’s so important to ask the right question, before you start working on creative ideas and solutions.
Make sure that your people have time in their schedule to work on new stuff and think of new things. If everyone is working overtime and having trouble meeting deadlines, it’s rare that they will generate radical new breakthrough ideas. All of the research shows that creativity requires some slack time. It doesn’t come for free, in other words!
Peter: Time is a killer of many things in life, but certainly creativity is one of the more fragile commodities that is stifled by inadequate time.
The most significant finding to emerge from research about creativity, according to Keith Sawyer, a professor of education, psychology, and business at Washington University, is that it doesn’t come from a single, big flash of insight. Rather, the creative process happens via many small ideas throughout the day.
“It only seems surprising and amazing because of the process they’ve gone through that allows them to put together these small ideas over time to result in something big and impressive at the end.”
“The idea you have at the beginning,” he said, “almost never turns out to be what you generate at the end. People who are engaged in creativity on a daily basis understand that and they welcome it, and they have figured out techniques to help them move more quickly and more successfully through that zigzag process. It’s really a matter of just learning what those habits are that will get you down the path.”
collaboration is almost always involved in the creative process.
The most important thing is to realize, number one, that you have the potential to be creative on a daily basis. …
The first step is asking good questions. A lot of us think that creativity is about coming up with the brilliant, insightful solution — but exceptional creators know that it’s almost more important to ask the right questions, to formulate the problem in a certain way. … When you question those assumptions, that’s when you start to think of better and more promising ways to formulate the problem.
It’s a way of shifting your mindset. Another set of techniques [has to do with] being aware of the world around you. There are so many cases throughout history where great new ideas came from just paying attention to what’s going on around you — those accidental discoveries, like penicillin. It’s that sort of being open to unexpected things that happen around you that’s so often associated with creative people.