Source: ZeroHedge, Aug 2019
Find a product that people love… then make a slightly better version of it, and price it WAY BELOW your cost so that you lose money on every unit sold.
Create a ridiculous mission statement.
It doesn’t matter what you’re selling– your real mission is things like consciousness, happiness, and community. And use the word ‘technology’ a lot. No matter what you’re producing, always pretend that you’re a tech company.
Raise money from investors at an obscene valuation on the basis that you’re a visionary tech company.
Don’t bother forecasting profits and creating conservative pro-forma statements, from which investors can derive a sensible valuation of your business. Instead, let the investors imagine how profitable your company can eventually become.
At a minimum, double your losses every year. And, as you continue to burn through investor capital, raise even more money at progressively higher valuations.
At the peak of the stock market bubble, take your company public at twice your last valuation. Reward these gullible investors with limited voting rights, and consolidate your power over the company as you steer it towards greater and greater losses while showering yourself with gigantic compensation packages.