Founder Institute 1-min pitch: What, Who, Why & How

Source: Founder Institute, date indeterminate

  • The defined offering (WHAT) needs to be short, simple and capable of being understood by everyone, like “a website”, “a mobile application”, “hardware” or “desktop software.”
  • The defined audience (WHO) is the initial group of people that you will market your offering to. In the case of consumer applications, it is usually a demographic, such as “women age 25 to 35 years old.” In the case of business applications, it is usually a job function at a type of corporation, such as “system administrators at medium sized technology businesses.”
  • Now that you have an offering helping an audience, you need to solve a problem (WHY). The problem needs to be something that everyone understands, such as “reduce the time collecting bill payments” or “engage in an immersive entertainment experience.”
  • The final component, the secret sauce (HOW), adds your unique approach to solving the problem and demonstrates a mastery of the market. Some examples are “by sending automated email alerts based on analysis of highest response times” or “with virtual worlds constructed in reaction to the movements of the players.”

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