FB: Pride Drives Employee Engagement

Source: Fast Company, Apr 2017

According to an internal study recently undertaken by the company’s HR department and Wharton professor Adam Grant, the key element of employee engagement turns out to be pride in the company. “When people feel proud to work here,” the authors write in the report, “they are more satisfied, more committed, more successful, and more likely to recommend [Facebook] as a great place to work.”

Pride is tied to three primary factors. The first is optimism—believing in the company’s future. The second is mission—caring about the company’s vision and goals. And finally there’s social consciousness—having confidence that company is improving the world.

Related Resource: Fast Company, Apr 2017

1. BELIEVING IN THE COMPANY’S FUTURE

“Pride is fueled by optimism—being able to touch and taste an exciting future for the organization. People are proud to work at Facebook when they expect that the products they build will shape the world, not just inhabit it.”

2. BELIEVING IN THE COMPANY’S VISION

“Our data show that when people are passionate about Facebook’s essential mission—making the world more open and connected—their relationship with the company changes. Work is more than a job or a career: It becomes a calling.”

3. BELIEVING THAT THE COMPANY IS A FORCE FOR SOCIAL GOOD

“When people can actually see how Facebook makes a difference, they find their work more meaningful. It makes them feel connected to something bigger than themselves, and they bring more of themselves to work.”

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