Google and FB Dominate the Digital Advertising Market

Source: Business Insider, Apr 2017

Wieser said that both ad giants captured a combined 77% of gross spending in 2016, an increase from 72% in 2015. Facebook specifically accounted for 77% of the digital ad industry’s overall growth, he noted.

The overall US internet ad industry grew 21.8% from $59.6 billion to $72.5 billion in 2016, according to the IAB.

Related Resource: IAB, Apr 2017

Mobile advertising accounted for more than half (51%) of the record-breaking $72.5 billion spent by advertisers last year, according to the latest IAB Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB), and prepared by PwC US. The total represents a 22 percent increase, up from $59.6 billion in 2015. Mobile experienced a 77 percent upswing from $20.7 billion the previous year, hitting $36.6 billion in 2016.

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