End on a High Note

Source: Tim Harford website, May 2016

When we recall things — a concert, a holiday, a bout of flu — we do not play out the recollection minute by minute like a movie in our minds. Instead, we tell ourselves a little story about what happened. And these stories have their own logic in which the order of events makes a difference.

… the “peak-end” rule. Our memories of experiences are governed by — of course — the most memorable things about them.

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