Source: Tim Harford website, May 2016
When we recall things — a concert, a holiday, a bout of flu — we do not play out the recollection minute by minute like a movie in our minds. Instead, we tell ourselves a little story about what happened. And these stories have their own logic in which the order of events makes a difference.
… the “peak-end” rule. Our memories of experiences are governed by — of course — the most memorable things about them.