Source: Fast Company, Nov 2016
… for an idea to matter, it has to matter to other people.
IT’S GOT TO BE PITHY
Quotable one-liners need to be pithy in order to be quotable. The goal is to pack as much meaning into as few words as possible. Think in terms of headlines, not paragraphs.
USE POWERFUL IMAGERY
If you can find a way to illustrate your point in a vivid, visual way, you’re more likely to be quoted.
DROP A MEMORABLE DATA POINT
MAKE SURE IT’S RELEVANT