80% of Perception is Visual

Source: Nautilus, Mar 2014

Research shows approximately 80 percent of our perception is influenced by visual sense.

In the 1950s, art psychologist Rudolf Arnheim extended gestalt theory into a perception-based theory of knowledge. According to this theory, we do not think in words but in images or Gestalten(forms). This theory is confirmed by scientists: The crucial early breakthroughs that lead to creative resolution of a problem are usually visual.

 

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