Source: HBR, Sep 2016
It’s bad business writing.
I surveyed 547 businesspeople in the first three months of this year. I looked specifically at people who write at least two hours per week in addition to email. They told me that they spend an average of 25.5 hours per week reading for work. (About a third of that is email.)
And 81% of them agree that poorly written material wastes a lot of their time. A majority say that what they read is frequently ineffective because it’s too long, poorly organized, unclear, filled with jargon, and imprecise.
Clear leadership, expressed in writing, creates alignment and boosts productivity. For example, in writing email, managers from the CEO on down must set an example by communicating exactly what they want, clearly, in the subject line or title and the first two sentences of everything they write. The workers reading it will just skip to the key facts anyway, so lose the filler and don’t waste their time.