Source: Fast Company, Aug 2016
Focus your ideas at the right level for your audience, in terms that are straightforward.
INSTILL TRUST IN YOU FIRST AND YOUR INFORMATION SECOND
by focusing on influencing your audience, you ask them to trust you, not your information. You want them to believe that you’re thoughtful, thorough, and have sound judgment. If they have confidence in you, they’ll have confidence in your conclusions and the data you’re using to back them up.
PRESENT YOUR POSITION FIRST, THEN BACK IT UP
To shift toward influencing, give the conclusion first. You can provide further background and details as you get into the meat of your presentation, but you need to deliver the key message right away if you want to maximize your influence.