Source: SteveBlank.com, Dec 2015
I recently got to watch a brand-name panel at work. It was an awesome list of people. Their accomplishments were legendary, heck, every one of them was legendary. They told great stories, had changed industries, invented new innovation platforms, had advised presidents, had won wars, etc. But almost none of them had had a new idea about innovation in a decade. Their recommendations were ones you could have written five years ago.
In a static world, that would be just fine. But in a corporate world of continuous disruption and in a national security world of continuously evolving asymmetric threats, you need to have crazy people being heard, or you’ll never get to the moon.