Why We Work

Source: Primed to Perform, Oct 2015

Doshi and McGregor demonstrate that motivation is at the heart of any company’s performance: why people work determines how well they work, and the most important “whys” are play, purpose, and potential.

When work is done for the love (play), outcome (purpose), or developmental benefit (potential) of it—and not for emotional or economic reasons, people are better able to execute their plans. More importantly, they are also able to skillfully diverge from them when the unexpected inevitably happens. PRIMED TO PERFORM will revolutionize the way we think about building a high performing workplace culture.


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